The making of WARM's signature color, Vorfreude Purple

May 30, 2017

Hey there, Hottie!

Designing the look of WARM has been one of the most fun parts of this adventure for me! As with every detail that is part of our WARM™ product, the color we chose to represent our brand was important to LJ and I as we designed the logo and overall style guide. My immediate thought was purple. Purple is the perfect blend of hot red and icy blue, a little tweaking with hues and depth and we created our “warm” purple color. This was a perfect application for our aptly named product, that also just happens to be my favorite color! The color purple has a history as rich and vibrant as the hue itself and has long been linked to the exotic, erotic, esoteric and exclusive of life's delights.

For instance, purple is the most amorous color, according to a 2012 study, which found that people who decorate their bedrooms in the color have the most active sex lives. A survey of 2,000 British adults by retailer Littlewoods, found that those with purple bedding or furniture had 3.49 "intimate encounters" per week compared to those with grey bedrooms at only 1.8 times per week. So appropriate for WARM™ as our goal is to heat up and ignite your most pleasurable moments!

In addition, the color purple has been associated with royalty, power and wealth for centuries. It’s elite status stems from the rarity and cost of the dye originally used to produce it. It was originally created by fabric traders who obtained the dye from a small mollusk that was found only in the Tyre region of the Mediterranean Sea.

More than 9,000 mollusks were needed to create just one gram of Tyrian purple so only wealthy rulers and imperial classes of Rome, Egypt and Persia could afford to buy and wear the color. Purple also came to represent spirituality and holiness because the ancient emperors, kings and queens that wore the color were often thought of as gods or descendants of the gods.

We like to believe that WARM™ helps create love gods and goddesses so once again, purple made so much sense.

Lastly, purple represents positive communication. It is said to have the power to uplift, calm nerves and encourage creativity, making it an all-inclusive color. All ages, genders and cultures can relate to purple which is one of our most important value pillars for WARM™ and just another reason to incorporate purple into our brand identity.

Some additional fun facts about the color purple:

Purple represents the planet Jupiter
February is the month associated with the color purple and the birthstone for those born in February is amethyst
Leonardo da Vinci believed that the power of meditation increased ten times when done in a purple light, as in the purple light of stained glass
In stained glass, the color purple or violet is seen as uniting the “wisdom” of blue and the “love” of red and symbolizes justice and royalty
Purple is the color of the highest denomination poker chip = $5,000 and often represents the value of a service, product or place

Hopefully you enjoyed learning about the color purple as much as we did! And remember, WARM™ and its lovely interior purple lining are increasing your chances of an intimate encounter by nearly 3x!

You’re Welcome!

Warmly~

Janine xo